Bloodhound SSC


On 30th April 2014 Rolex, the leading luxury watch making brand, revealed the two bespoke instruments it exclusively developed and manufactured for BLOODHOUND SSC, the supersonic car. BLOODHOUND SSC aims to set a new World Land Speed Record of 1,000 miles per hour (1609.34 km/h) in South Africa in 2015/2016 and inspire the next generation of scientists and engineers. Fully assembled by mid-2015 and will then start running in the UK and South Africa ahead of its World Land Speed Record attempt in 2016.

Rolex joined the BLOODHOUND SSC project in 2011 as the Official Timing Partner and thanks to its in-house engineering expertise, was in the best position to meet BLOODHOUND SSC driver Andy Green’s needs for two key cockpit instruments: an analogue speedometer and chronograph.

With characteristic Rolex analogue dials these two instruments will sit on the dashboard and will be essential as independent monitors to complement the central electronic screens that display vital data during the runs, providing necessary visual reference and fail-safe back-up for some of the on-screen readouts during the two critical phases in the record bid: assisting precision braking from 1,000 mph on the 20-kilometre track and for timekeeping during the turnaround in-between the two mandatory record runs.

Mr Arnaud Boetsch, Communication & image Director of Rolex SA, said: “...Given Rolex’s history in the world of speed, which goes back to an association with Sir Malcolm Campbell during his World Land Speed Record successes in the 1930s, and BLOODHOUND SSC’s mission to inspire the next generation to embrace science and technology, the partnership with BLOODHOUND SSC is a natural fit.”

The BLOODHOUND SSC driver, Andy Green, said: “BLOODHOUND SSC is a project with strong symbolic values, not only designing and building the fastest car on earth but ultimately inspiring the next generation to take on careers in science and tech- nology. We are delighted to have Rolex supporting this project both from a technical and inspirational point of view.

We were looking to have independent and reliable devices to measure speed and time during the record attempt. These high-precision instruments will not only give me a visual reference of the speed, both in acceleration and most importantly on braking, but also help during the precise turnaround the car will have to go through in a limited time. Given their technical and engineering expertise, Rolex was the perfect partner to develop such unique and important instruments.”