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If you love jewellery as much we do, we’re sure you’ll understand why investing in an item of high-end jewellery is at the top of many wish lists this Christmas. Whether it be a luxury brand such as Rolex or a timeless diamond gift like a 12ct diamond tennis bracelet, such prestigious items will be worn and adored throughout the years and by generations to come.
An item of jewellery means so much more than just being an accessory. While clothes highlight our personality and self-expression, and hair or makeup reflect what we want the world to think of us, jewellery - especially when marking a key event - works very differently.
Jewellery evokes emotion and memories. With most bigger purchases being made as part of a specific event, accomplishment or as an affectionate gesture for a loved one. It can uniquely bring back memories of a time in life or even a mood. Or even a beautiful story in your personal family history.
It could be the engagement ring that your great grandfather gave to his beloved, reinjecting the emotion of the past into your life through proposing with the same ring. Or it could be the heirloom of pearls past through the generations as a gesture of love from mother to daughter.
Quality jewellery will last many a lifetime. Whether it will be an emotionally priceless heirloom or an investment specifically to sell in the future. There’s a starting point to every jewellery story.
There’s a great concept called price per wear (PPW) which truly highlights why investing in jewellery could be financially rewarding. We’ve all purchased fashion jewellery, where say a necklace has been worn once and then tucked away in a draw. Never to be worn again. There’s obviously nothing wrong with this concept until you start adding up the amount of times you’ve done the same and the monetary value involved. Before you know it, you have a ridiculous amount of jewellery, which in essence has no value emotionally or financially.
PPW is all about focusing on how much an item costs you every time you wear it. So, for example, if you buy numerous trendy items from the high-street, what you could be losing sight of is that if you put the same money into one single item, you could have afforded something special and valuable. Something which could be a potential investment for later years.
We’ve been working alongside style blogger Tess Montgomery, and to quote her from a recent article, she talks PPW. “Quite simply, not about the price you pay when you purchase something. It’s about how the cost gets divided each time you use it. A cheap item worn once is a very expensive buy. And an expensive item worn for the rest of your life is a bargain. This is the core value of Price Per Wear.”
Jewellery that can be worn every day such as an engagement, wedding or eternity ring; has amazing PPW compared to that of a trinket ring. The same with core diamond items such as diamond studs and bracelets. These can be worn all day long, everyday; and not forgetting that ultimate watch purchase where brands such as Rolex, Patek Philippe and Omega will never expire in value or quality.
Every year there are auctions around the world where quality diamonds from family heirlooms sell for incredible amounts. For example, in 2017, a Pink Star diamond sold for £57.3 million in Sotheby’s Hong Kong. In 2008, a British jeweller bought the Wittelsbach-Graff Diamond at a whopping $23.4 million. These jewellery pieces were not as expensive during the initial purchase but over the years have increased in value. Largely due to their stature through originality, history and quite simply their unequivocal quality.
Looking at massive sales figures such as these, are the extremes but in another 100 years, who knows what your latest investment could be worth for generations to come.
For more Winsor Bishop Jewellery or to find out about our watch brands, please visit us in store, contact us online or give us a call to get in touch.
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