Rolex and Roger Federer – A Match Made In Heaven

Just over a month ago, the world watched on in awe as Roger Federer made history by winning his 20th Grand Slam singles title at the Australian Open in Melbourne. As he hoisted the massive Australian Open trophy above his head in celebration, all eyes quickly turned to the watch on his wrist. It was none other than the exceptionally popular – and exceedingly difficult to acquire - Rolex Sky-Dweller in white Rolesor with blue dial. A fitting choice for the occasion we’re sure you’ll agree.

As a Rolex ambassador, Roger Federer has always conducted himself with an understated sense of grace and elegance, both on and off the court, which almost belies his unrelenting pursuit of excellence. After being largely written off in 2016 due to knee surgery and age, Federer fought his way back into contention in 2017, winning his record-breaking eighth Wimbledon gentlemen's singles title and becoming the oldest male player to win Wimbledon in the Open era.

Now, following his incredible performance at the Australian Open and his victory at the Rotterdam Open in mid-February, he has once again cemented his position as world no. 1 on the ATP rankings, becoming the oldest world No.1 ever by a three-year margin. It might surprise you to learn, however, that despite his ‘advanced-age’, Federer wasn’t even born when Rolex first became involved with tennis as the “Official Timekeeper” of the Championships, Wimbledon in 1978.

For nearly forty years, the Swiss watch manufacturer has supported the most prestigious tournaments, players and organizations in tennis, championing performance while respecting the sport’s traditions. When Federer broke Pete Sampras’ all-time Grand Slam record in 2009 at Wimbledon, it was a Rolex Oyster Perpetual Datejust II on his wrist as he lifted the trophy. As you might imagine, that watch still holds a particularly special place in his heart:

“Every time I put on my Rolex, it reminds me of those great moments. It also reminds me that if you do not work hard, somebody else will, and they eventually will pass you.”

 - Roger Federer.

You may not ever hold the record for winning the most Grand Slam singles titles in history, but you can celebrate the results of your own personal pursuit of excellence with a carefully chosen Rolex watch from Winsor Bishop. As an official Rolex retailer, our expert staff are ready and waiting to show you the full collection at our Norwich boutique. Visit us now and create your own lasting memory.