You have no items in your shopping basket.
Wimbledon, the world’s most prestigious tennis tournament got underway this week. Blessed by some of the most glorious summer weather Britain has seen in years, the action has already been hot and heavy. Several top ten ranked players from both sexes have exited in the first round, while a number of young upstarts vie to make a name for themselves. There to witness all the action, along with hundreds of thousands of fans, is Rolex. This year, the Swiss watch manufacturer celebrates 40 years as the Official Timekeeper Of The Championships Wimbledon.
Rolex and Wimbledon
Since the partnership between Rolex and Wimbledon began in 1978, tennis has become a key facet of the Rolex universe. The company counts a number of players, both past and present, as brand ambassadors, including tennis golden boy, Roger Federer. The partnership with Wimbledon is about more than just sponsorship though. It’s driven by a shared passion for respecting traditions whilst simultaneously pursuing innovation. That’s what makes the Rolex Datejust 41 the perfect unofficial “watch of Wimbledon”.
Like Wimbledon, the Rolex Datejust carries with it a great deal of history and tradition. Introduced in 1945, it was the first self‑winding wrist chronometer to indicate the date in a window on the dial. This initial Datejust was equipped with a Jubilee bracelet created specially for it and a fluted bezel, making it immediately recognisable as a Rolex. Sixty-years later, this iconic design remains largely unchanged. At least to the untrained eye. Just as with Wimbledon, the focus at Rolex has always been on incremental yet meaningful improvements.
The Rolex Datejust 41
Rolex describes its Datejust as the modern archetype of the classic watch, and it’s hard to disagree. The design is timeless, the proportions perfectly balanced and the execution superb. Evolving ever so slightly over the years, it continues to remain at the cutting edge of technological developments, whilst still retaining its sense of old-world style and sophistication.
The Wimbledon-inspired model we’re focusing on today is presented in a white Rolesor case – a combination of Oystersteel and 18ct white gold – paired with a striking slate dial manufactured in-house. Roman numeral hour markers are fashioned from 18ct gold to prevent tarnishing and feature a green outline, a subtle nod to the model’s tennis heritage. The dial is framed by a fluted bezel, also in 18ct white gold. This model is worn on the legendary Oyster bracelet and is equipped with an Oysterclasp and the Easylink comfort extension link. Considered to be one of the best watch bracelets on the market, it represents years of steady refinements and improvements.
It is inside the watch where the majority of the technical advancements can be found, however. This model is equipped with a new generation movement, calibre 3235, entirely developed and manufactured by Rolex. Not only is it certified as a Swiss chronometer by COSC (Swiss Official Chronometer Testing Institute), it is also then tested a second time by Rolex after being cased to ensure that in everyday use it satisfies Rolex’s criteria for precision. This obsessive attention to detail results in a guaranteed precision of +/- 2 seconds per day, earning it the title of Superlative Chronometer.
Available for purchase now from our Winsor Bishop boutique in Norwich, please come in to view this striking Rolex Datejust 41 in person. You won’t be disappointed that you did.
39 - 43 London Street
01603 620 638
Mon - Thur: 9.00am – 5.00pm
On Thursday 12th Dec and 20th Dec, store open until 7pm.
Fri: 9.00am – 5.00pm
Sat: 9:30am – 5:30pm
Sun: 10:00am – 4:00pm
The store will be closed on Christmas Day,
Boxing Day and New Year's Day.