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Since the partnership between Rolex and Wimbledon began in 1978, tennis has become a key facet of the Rolex universe. The company counts a number of players, both past and present, as brand ambassadors, including tennis golden boy, Roger Federer. The partnership with Wimbledon is about more than just sponsorship though. It’s driven by a shared passion for respecting traditions whilst simultaneously pursuing innovation. That’s what makes the Rolex Datejust 41 the perfect unofficial “watch of Wimbledon”.
Like Wimbledon, the Rolex Datejust carries with it a great deal of history and tradition. Introduced in 1945, it was the first self‑winding wrist chronometer to indicate the date in a window on the dial. This initial Datejust was equipped with a Jubilee bracelet created specially for it and a fluted bezel, making it immediately recognisable as a Rolex. Sixty-years later, this iconic design remains largely unchanged. At least to the untrained eye. Just as with Wimbledon, the focus at Rolex has always been on incremental yet meaningful improvements.
Pictured above: the 2018 ‘Wimbledon’ Rolex Datejust 41 in a White Rolesor case and on a Oyster Bracelet.
Rewind to 2018 and Wimbledon, the world’s most prestigious tennis tournament, had just got underway. Blessed by some of the most glorious summer weather Britain has seen in years, the action was already as hot as the weather. Several top ten ranked players from both sexes had exited in the first round, while a number of young upstarts were busy making a name for themselves. There to witness all the action, along with hundreds of thousands of fans, was Rolex and it was the year, the Swiss watch manufacturer celebrates 40 years as the Official Timekeeper Of The Championships Wimbledon.
Rolex describes its Datejust as the modern archetype of the classic watch, and it’s hard to disagree. The design is timeless, the proportions perfectly balanced and the execution superb. Evolving ever so slightly over the years, it continues to remain at the cutting edge of technological developments, whilst still retaining its sense of old-world style and sophistication.
The Wimbledon-inspired model we’re focusing on today is presented in a white Rolesor case – a combination of Oystersteel and 18ct white gold – paired with a striking slate dial manufactured in-house. Roman numeral hour markers are fashioned from 18ct gold to prevent tarnishing and feature a green outline, a subtle nod to the model’s tennis heritage. The dial is framed by a fluted bezel, also in 18ct white gold. This model is worn on the legendary Oyster bracelet and is equipped with an Oysterclasp and the Easylink comfort extension link. Considered to be one of the best watch bracelets on the market, it represents years of steady refinements and improvements.
It is inside the watch where the majority of the technical advancements can be found, however. This model is equipped with a new generation movement, calibre 3235, entirely developed and manufactured by Rolex. Not only is it certified as a Swiss chronometer by COSC (Swiss Official Chronometer Testing Institute), it is also then tested a second time by Rolex after being cased to ensure that in everyday use it satisfies Rolex’s criteria for precision. This obsessive attention to detail results in a guaranteed precision of +/- 2 seconds per day, earning it the title of Superlative Chronometer.
Fast forward to Wimbledon 2019, and like each year, the Swiss watch brand’s ever important presence at the sporting event is strong and this year their ‘Wimbledon’ offering is even more apt for the prestigious tennis tournament than the last.
Roger Federer continues to stand proud as a key Rolex ambassador at the event, and is not seen without his Datejust 41 on his wrist post match. We have seen Federer sporting his Oystersteel and Yellow Gold Datejust 41 both on and off the pitch.
The Datejust41, deemed the classic watch of reference by Rolex, is nothing short of a timeless piece of wristwear. The Swiss brand have continued to renovate its classic and timeless design with variations available within the Datejust range.
In focus, The Datejust 41 (ref 126303) is an admired model in-store and features the classic features such as the Rolesor casing and Oyster bracelet. The Datejust 41 stands proud with a stunning slate dial, finished to perfection with the iconic Roman numeral and 18ct yellow gold hour markers. They key feature of this Datejust 41 model is that of the two tone Oystersteel and yellow gold Oyster bracelet and case.
To enquire about the Rolex Datejust 41 or any of the Rolex collection, please visit our team of Rolex ambassadors in-store. Alternatively, call us on 01603 620638 or email [email protected]
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